In 2010, a loud creative force shook up Madison Avenue. Five, young unknown brothers entered the Doritos Super Bowl user-generated commercial contest and won the coveted million-dollar prize.

The Herbert Brothers took the prize money and launched a new model for creating commercials and ads that has left Madison Avenue in the dust, and rather than move to the Big Apple to take the advertising world by storm, they set up camp in their small hometown-Batesville, Indiana.

Now, the Herberts bring their twisted sensibility, brainstorming, conceptualization, production and unique creativity to produce some of the funniest, most offbeat commercials in recent memory.

Some of the major brands they have worked for include Pepsi, Doritors, Zappos, Go Daddy, Shasta, Mercola and many more.

2 hours, 57 minutes on 1 disc / 2014 / Color / Directed by Michael Canzoniero


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